America’s Test Kitchen (ATK) is seeking a Data Analyst, Subscriber Growth to join our team. This role will focus on driving data accuracy and insights for subscription performance through robust attribution modeling and analysis. The ideal candidate has a deep understanding of subscription metrics, digital attribution, and cross-channel performance, paired with strong analytical skills to optimize marketing efforts.

Responsibilities

• Attribution Modeling & Analysis: Develop and maintain accurate attribution models to assess the effectiveness of various acquisition channels (e.g., paid media, organic, partnerships).

• Subscription Performance Metrics: Monitor and report on key metrics across web and mobile app, including LTV, CAC, ROAS, churn, and retention to provide actionable insights.

• Cross-Channel Testing: Analyze acquisition channel performance and work with team to optimize spend allocation across paid media.

• Data Visualization & Reporting: Create clear, actionable dashboards and reports using tools like Tableau, Mixpanel, or similar platforms.

• Collaboration with Stakeholders: Work closely with marketing, finance, and product teams to ensure alignment on attribution strategies and subscription growth initiatives.

• Lifecycle Insights: Partner with the lifecycle marketing team to assess email, push, and retention campaigns, identifying areas for optimization and growth.

Skills You’ll Need

• Advanced skills in data analysis tools like SQL and familiarity with attribution and analytics platforms such as Google Analytics.

• Proficiency in data visualization tools like Tableau or Mixpanel to create actionable reports and dashboards.

• Strong grasp of attribution methodologies, including first-touch, last-click, and multi-touch models, and the ability to interpret complex datasets.

• Knowledge of subscription-based metrics such as LTV, CAC, ROAS, churn, and retention, with experience optimizing acquisition and lifecycle marketing outcomes.

• Familiarity with A/B and multivariate testing for campaign performance and optimization strategies.

• Excellent communication and collaboration skills to work effectively with cross-functional teams and present insights to both technical and non-technical stakeholders.

Qualifications & Experience

• Bachelor’s degree in Marketing, Analytics, Data Science, or a related field.

• 2–4 years of experience in digital marketing analytics for subscription-based business models or recurring revenue environments.

• Expertise in attribution methodologies (e.g., last-click, multi-touch, incrementality testing).

• Proficiency with analytics tools (e.g., Google Analytics, Mixpanel) and data manipulation (e.g., SQL, Acxiom).

• Strong experience in data visualization tools (e.g., Tableau).

• Exceptional analytical and problem-solving skills with a data-driven mindset.

• Excellent communication skills, with the ability to translate complex data into actionable insights.

• Familiarity with MarTech platforms such as CDPs, CEPs, and MMPs.

• Knowledge of A/B and multivariate testing.

This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.

About America’s Test Kitchen

The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America’s Test Kitchen, Cook's Country, and America’s Test Kitchen: The Next Generation), magazines (Cook’s Illustrated and Cook’s Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential Membership for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston’s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.

Why America’s Test Kitchen:

We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes — that's how innovation happens in our test kitchen, in our offices, and in life.

We at America’s Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.

We welcome your application.